Holly Willoughby’s net worth has fallen significantly following her departure from This Morning, with her primary company Roxy Media Ltd now valued at just £118,613 according to the latest Companies House accounts filed in May 2026 . This represents a dramatic decline from the company’s peak net worth of £1.1 million in August 2022, the year before she left the ITV daytime show . The financial records paint a clear picture of how leaving one of British television’s most prominent presenting roles has impacted her wealth.
The Financial Decline of Roxy Media Ltd
Roxy Media Ltd, the private company through which Willoughby channels her television earnings, has experienced three consecutive years of losses since her This Morning exit. The company reported a loss of £840,397 in 2023, followed by a loss of £51,020 in 2024 . The most recent accounts show a further loss of £114,245 for the year ending August 2025, which reduced the company’s net worth to £118,613 . This bottom line represents the lowest figure for Roxy Media since 2012, when the company held just £100,721 .
The company’s financial struggles have been compounded by a tax dispute with HMRC, which issued a winding up petition against Roxy Media in January 2025 . A court hearing at the Insolvency and Companies Court in London revealed that the company owed approximately £377,000 to the tax authority, though this figure was later reduced from an initially undisclosed amount . Chief Insolvency and Companies Court Judge Briggs granted a 12 week adjournment of the case, which is scheduled to be heard again in July 2025 .
Despite these losses, Roxy Media still holds £823,438 in assets before bills, and the company has actually increased its staff numbers from two to three employees . The accounts are signed off by Willoughby and her husband Dan Baldwin, who co-owns the company with her . Willoughby’s bills for the company also increased to £704,825 from £469,214 in the previous year .
Past Earnings During Her This Morning Years
The contrast between Willoughby’s current financial position and her peak earning years is striking. While co-hosting This Morning with Phillip Schofield, Roxy Media’s ongoing profits reached £1 million in 2016, £1.4 million in 2017, and a peak of £1.5 million in 2021 . Before her departure from the show, she reportedly earned approximately £730,000 per year for her presenting duties .
Willoughby had fronted This Morning for 14 years before her exit in October 2023 . In the 12 months leading up to August 2024, even after leaving the show six weeks into the financial period, her company still banked earnings of £1,318,860, equivalent to approximately £25,000 per week . However, this income stream has clearly diminished substantially in subsequent years.
The Wylde Moon Lifestyle Brand
Willoughby launched her lifestyle brand Wylde Moon in September 2021, positioning it as a personal project selling candles, reed diffusers, perfumes, and wax melts . The brand was often compared to Gwyneth Paltrow’s Goop, but its financial performance has not matched that comparison. Accounts for Wylde Moon show net assets of just £4,831 as of October 2024, a slight improvement from £1,885 the previous year .
The company faces significant financial obligations, owing £733,485 to creditors, which is up from £583,748 the previous year . Among these creditors is HMRC, with a £67,262 liability for Corporation Tax, which would indicate the company made a taxable profit of approximately £250,000 . The brand has reduced its staff considerably, now listing just two employees, understood to be Willoughby and her sister Kelly, compared to a team of 14 when it launched in 2021 .
The focus of Wylde Moon appears to have narrowed considerably. There are no longer monthly posts about fashion, beauty, or hair, with the brand concentrating instead on wellbeing and astrology . The company continues to sell products including single-wick scented candles priced at £40, perfumes at £42, reed diffusers at £45, and wax melts at £11 . Willoughby also sells her book “Reflections”, which was published in 2021 .
Dancing on Ice and Other Presenting Work
Willoughby continues to generate income through her presenting role on ITV’s Dancing on Ice, for which she reportedly earns approximately £200,000 per season . She has hosted the programme since its inception in 2006, taking a break between 2012 and 2018, and remains one of the highest paid female presenters on British television .
She also hosted the game show “You Bet!” alongside Stephen Mulhern . However, her planned Netflix show “Bear Hunt”, which was expected to provide a significant income boost, was cancelled . Earlier reports suggested she was set to pocket £1 million for the Netflix jungle-based show, but this opportunity did not materialise .
Previous Net Worth Estimates
Prior to her This Morning exit, Willoughby’s total net worth was widely estimated at approximately £10 million to £12 million . This figure included not only her television earnings but also lucrative partnership deals with major brands including Marks & Spencer, Garnier, and Dunelm, for which she reportedly received six figure salaries . She also had commercial deals with Diet Coke, Oral B, and BHS .
PR expert Hayley Smith had suggested in 2021 that Willoughby’s lifestyle platform could potentially earn her between £6 million and £12 million within a year . However, Wylde Moon has clearly not achieved this level of success, with its net assets remaining negligible compared to the projections made at its launch.
Current Net Worth Assessment
Given the documented decline in Roxy Media’s value and the modest performance of Wylde Moon, Willoughby’s current net worth is considerably lower than the £10 million to £12 million estimates that were previously reported. Her primary company, Roxy Media, now holds just £118,613 in net worth . While she may have other personal assets and investments that are not publicly disclosed, the available financial records indicate a significant reduction in her wealth from its peak in 2022.
The presenter’s departure from This Morning has clearly taken a toll on her earnings, and the cancellation of the Netflix Bear Hunt project has removed another expected income stream . Her Dancing on Ice salary, while still substantial, does not compensate for the loss of her This Morning earnings.
Willoughby’s financial situation serves as a reminder of how dependent television presenters can be on their regular presenting roles, and how quickly earnings can decline when those roles come to an end. The accounts filed at Companies House provide transparent evidence of the financial consequences of leaving one of British television’s highest profile jobs.
While Willoughby remains a recognisable public figure and continues to work, the financial records show that her current net worth is far more modest than the figures that have been previously reported in the media . Her lifestyle brand Wylde Moon continues to operate but has not become the commercial success that some had predicted when it launched in 2021.1. What is Holly Willoughby’s net worth in 2026?
Based on the most recent Companies House accounts filed in May 2026, Holly Willoughby’s primary company Roxy Media Ltd is valued at £118,613. This represents a significant decline from its peak of £1.1 million in August 2022. While this figure reflects her company’s net worth rather than her personal liquid assets, it is the most reliable publicly available indicator of her current financial standing.
2. Why has Holly Willoughby’s net worth dropped so significantly?
The primary reason is her departure from This Morning in October 2023 after 14 years as co-host. Her company Roxy Media Ltd has reported three consecutive years of losses: £840,397 in 2023, £51,020 in 2024, and £114,245 in 2025. The cancellation of her planned Netflix show Bear Hunt also removed an expected income stream of approximately £1 million.
3. How much did Holly Willoughby earn on This Morning?
Before leaving the programme, Willoughby reportedly earned approximately £730,000 per year for her presenting duties on This Morning. Her company Roxy Media reached its peak profits of £1.5 million in 2021, and in the 12 months following her departure, the company still banked £1,318,860, equivalent to roughly £25,000 per week.
4. Is Holly Willoughby’s Wylde Moon brand profitable?
Wylde Moon has not become a significant source of wealth. The most recent accounts show net assets of just £4,831, with the company owing £733,485 to creditors. The brand has reduced its staff from 14 at launch in 2021 to just two employees today, and its product range has narrowed considerably from its original fashion and beauty focus.
5. Does Holly Willoughby still earn money from television work?
Yes, Willoughby continues to present Dancing on Ice on ITV, for which she reportedly earns approximately £200,000 per season. She has hosted the programme since 2006, with a break between 2012 and 2018. However, this income is substantially lower than her previous This Morning salary and does not compensate for the loss of that primary earnings stream.
